In B2B marketing, timing is a crucial factor. Imagine being able to catch your customers while they are searching for solutions like the ones you offer, even before they have connected with your competitors.
This is where intent data plays its role!
By tracking down signals, intent data discovers which companies in the market are ready to buy your services and solutions, but with dozens of B2B intent data providers promising you faster targeting and more precise data-driven decision-making, how can you choose the right one for your business?
In this blog post, we will walk you through the 10 best B2B intent data providers on the market so you can find the best fit for your business.
Why B2B Intent Data Matters in 2025
Intent data provides a great view of the companies that are actually considering similar services to yours. You do this by analyzing real-time signals such as keyword trends, website visits, content downloads, and behavior patterns. Last but not least, by understanding their requirements, you can sell more quickly.
Accurate, high-quality B2B intent data providers don’t just provide you with vague insights; they should be able to deliver actionable intelligence. They help your business to personalize campaigns, prioritize outreach, and align more with who to target and when.
At this time, the difference between a missed opportunity and a closed deal often comes down to one thing: how well you read the signals your buyers are sending?
So, without further hesitation, let’s view who sells the best B2B intent data.
Types of B2B Intent Data
To better understand the power of B2B intent data, it’s better to understand the different types of B2B intent data. Using all of these data types will offer you better insights into your business buyer behavior. Here’s a breakdown of the main categories:
1. First-Party Intent Data
This type of data is collected directly from your own properties and digital channels, like your company’s websites, social media, or emails. This type of data can reveal how prospects engage with your brand and help you identify warm leads based on their interactions.
First-party B2B data can be:
- Time spent on product pages
- Resource downloads
- Webinar attendance
- Pricing page visits
- Email click-throughs
2. Second-Party Intent Data
Second-party intent data is another business’s first-party intent data shared with you, usually through a partnership. For example, a trusted vendor might share data on how their users are interacting with products similar to yours. It gives you a broader view of market trends and patterns in customer behavior.
Second-party B2B data can be:
- Webinar or event co-hosting platforms
- Syndicated content platforms
- Partner sites with shared user engagement metrics
3. Third-Party Intent Data
This type of intent data is collected by businesses across a network of websites and online properties, and they are sold to you. This type of data is Ideal for prospecting and outbound campaigns, but quality and accuracy depend on the data provider that your business selects.
Third-party B2B data can be:
- Topic-level surges in content consumption
- Visits to competitor websites
- Comparison tool usage
- Keyword research across review sites, blogs, and forums
4. Enriched Intent
This type of data can combine intent signals with firmographics like company size or industry type, and technographics like tools and software data being used. This data will help your team focus on the right accounts by filtering intent through the lens of your Ideal Customer Profile.
Whether you are using first, second, or third-party data or enriched intent data, they have the power to help you transform the way you engage with your audience. When you use B2B intent data to guide your outreach, you’re not just guessing; you’re giving the right attention to the right people at the right time.
10 Best B2B Intent Data Providers in 2025
Below you can find a comprehensive list of the best 10 B2B intent data suppliers of 2025 with descriptions, most significant characteristics, and prices to help determine the best one according to your business requirements:
AI Ark
AI Ark is a next-gen B2B data intelligence platform that leverages artificial intelligence to deliver precise, real-time intent information and lead generation capabilities. AI Ark enables marketing and sales teams to efficiently identify and engage high-intent leads.
Key Features
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- AI Semantic Search: Employ keyword-based searches to receive targeted lists of leads according to your specifications.
- AI Similarity Search: Identify companies that are similar to your top customers in order to target potential customers more efficiently.
- AI Company & People Search: Locate key decision-makers in companies to extend your strategic coverage.
- Enrichment API: Update your information with accurate, real-time signals to ensure your database remains current and actionable.
- Fresh Data Updates: AI Ark updates its data regularly, allowing users to access the most current and relevant information.
Pros and Cons
Pros:
- Combines multiple AI-driven search functions for full prospecting.
- Data refreshes every 30 days, enhancing data reliability.
- Has functions suitable for various industries like manufacturing, marketing, and human resources.
Cons:
- As a relatively new business (established in 2024), it may lack more third-party apps compared to established rivals.
- Higher-end features might be steep for first-time learners.
Best For
B2B companies seek AI-powered tools for industry-specific targeted lead searching, data enrichment, and intent-based outreach.
Pricing
AI Ark offers a tiered pricing structure:
- Free Plan: Access up to 25 records per month.
- Usage-Based Plan: Starts at $27/month, with various credit packages available.
- Custom Plan: Tailored solutions for agencies and enterprises, including features like white-labeling and multi-user management.
Integrations
AI Ark is connected to top CRM and sales engagement software for seamless data synchronization and outreach.
6sense
6sense is an AI-powered account engagement platform that unifies intent data with predictive analytics to empower B2B organizations to discover and engage in-market accounts. 6sense enables sales and marketing teams to align efforts and drive revenue growth.
Key Features
- AI-Driven Intent Data: Utilizes third-party and behavioral intent signals to detect in-market accounts before they even interact directly.
- Predictive Lead and Account Scoring: Scores accounts and leads using machine learning for the probability of conversion.
- Sales Intelligence Tools: Enhancing contact insights, technographic data, and buyer stage predictions.
- Journey Orchestration: Sales and campaigns are automated based on the stage of the buying process that each account is in.
- Custom Segmentation & Advertising: Dynamic audience creation for precision targeting across channels like LinkedIn and programmatic ads.
Pros and Cons
Pros:
- Rich buyer intent signals with predictive modeling to predict engagement.
- Strong ABM (Account-Based Marketing) capabilities, ideal for aligning sales and marketing.
- Offers tools for the entire revenue team, including sales, marketing, and customer success.
Cons:
- Onboarding and implementation can be slow, especially for small teams.
- Pricing can be too high for startups or early-stage businesses.
Best For
Mid-to-enterprise-sized B2B organizations with a mature go-to-market approach who need to align revenue teams with strong account intelligence, predictive selling capabilities, and aligned ABM.
Pricing
6sense offers three tiers under its Sales Intelligence solution:
- Free: $0/user/month (ideal for small teams getting started with intent and contact insights).
- Growth: $200/user/month – includes contact data, buying stage insights, and predictive scoring.
- Enterprise: Custom pricing – adds on AI-driven prospecting, prioritized contact lists, and advanced integrations.
Integrations
6sense natively supports leading CRMs, marketing automation systems, and sales engagement solutions.
Bombora
Bombora targets providing B2B intent data through monitoring content consumption across a massive network of websites. Its Company Surge analytics help firms identify when potential buyers are seriously looking for related topics.
Key Features
- Company Surge®: Identifies businesses showing increased interest in topics relevant to your product or service.
- Topic Taxonomy: Access to thousands of categorized B2B topics for granular targeting.
- Audience Builder: Create custom segments based on firmographic, technographic, and intent data.
- Data Co-op Model: Participating businesses share anonymized data, giving users access to a massive, high-quality intent pool.
- Data Privacy & Compliance: Built-in GDPR and CCPA compliance across all datasets.
Pros and Cons
Pros:
- Industry-leading third-party intent data powered by a vast content network.
- Strong commitment to privacy and data transparency.
- Highly customizable insights through topics and audience filters.
Cons:
- Focused on third-party data—requires integration with other tools to action insights.
- May need technical support to fully leverage advanced use cases.
Best For
Enterprise and mid-market B2B companies that need reliable, large-scale third-party intent signals to inform marketing campaigns, sales outreach, and ABM strategies.
Pricing
Bombora has tailored prices based on data usage, firm size, and selected integrations. Company Surge® plans are typically sold monthly or annually for enterprise use.
Integrations
Bombora integrates with major B2B marketing technology (martech) and sales platforms, ensuring intent data flows seamlessly across your go-to-market stack.
ZoomInfo
ZoomInfo offers a rich B2B database that combines contact data and intent indicators to assist sales and marketing teams in efficiently reaching and engaging with potential customers.
Key Features
- Intent Data & Signal Insights: Uncover which companies are actively researching your solution category and competitors.
- WebSights: De-anonymize website visitors and identify companies browsing your site.
- Sales & Marketing Platforms: Dedicated platforms for prospecting, campaigns, and automated workflows.
- Enrichment & Data Hygiene: Continuously cleans and updates CRM records with firmographic and technographic details.
- Recruiter & Operations Tools: Specialized modules for hiring and data infrastructure optimization.
Pros and Cons
Pros:
- Massive, verified database of over 150 million contacts and 70 million company profiles.
- Combines intent, engagement, and contact data into a single platform.
- Granular filters and powerful automation options for outreach and scoring.
Cons:
- Premium pricing structure can be costly for startups or smaller teams.
- Some users report inconsistencies in smaller-market data accuracy.
Best For
Sales, marketing, and recruiting teams in mid-market to enterprise B2B companies seeking an all-in-one platform for go-to-market intelligence and engagement.
Pricing
Pricing is tiered for ZoomInfo’s Sales, Marketing, and Talent platforms. Pricing is tiered, starting with lower rates for basic plans, with enterprise features and add-ons such as intent data, WebSights, or advanced analytics available upon request through custom quotes.
Integrations
ZoomInfo integrates seamlessly with leading CRMs, marketing platforms, and sales engagement tools, streamlining prospecting, campaign execution, and lead management.
Demandbase
Demandbase provides an account-based marketing platform that combines AI-driven intent data with firmographic and technographic information to help businesses identify and engage with target accounts effectively.
Key Features
- Account Intelligence: Merges firmographic, technographic, and intent data to build a dynamic Ideal Customer Profile (ICP).
- Predictive Intent Data: Combines AI and behavioral signals to identify buying-stage accounts.
- Engagement Platform: Automates ad campaigns, web personalization, and sales plays based on intent signals.
- ABX Cloud: Delivers account-based experiences across the funnel with real-time orchestration.
- Data Privacy & Accuracy: Built-in compliance with GDPR and CCPA, ensuring responsible data usage.
Pros and Cons
Pros:
- Strong account-level data visibility with buying-stage insights.
- Ideal for large-scale ABM campaigns with multichannel activation.
- Advanced orchestration and segmentation capabilities for personalized outreach.
Cons:
- Learning curve for new users due to feature depth.
- More suitable for mature marketing teams with existing ABM strategies.
Best For
Enterprise and mid-market B2B organizations running sophisticated ABM programs that require deep account intelligence, journey orchestration, and multichannel engagement.
Pricing
Demandbase offers custom pricing based on company size, selected modules, and data requirements. A demo is required to access detailed quotes.
Integrations
Demandbase integrates with a wide range of sales, marketing, and data platforms, providing end-to-end visibility and engagement across the buyer journey.
Cognism
Cognism is a B2B sales intelligence platform that combines intent data with verified contact information to streamline prospecting efforts and improve sales efficiency. It is widely used by fast-growing sales teams to cut prospecting time and increase conversion rates.
Key Features
- Diamond Data®: Human-verified contact data with direct dials and emails, updated regularly for accuracy.
- Intent Data Integration: Utilizes Bombora to identify companies exhibiting strong buying intent on relevant topics.
- Prospector Tool: AI-powered lead generation engine to build ICP-aligned contact lists in seconds.
- Chrome Extension: Instantly access verified data while browsing LinkedIn or company websites.
- Compliance & DNC Screening: Built-in screening against global Do Not Call lists and regional privacy laws.
Pros and Cons
Pros:
- Strong data accuracy, especially in direct dials and mobile numbers.
- Robust privacy and compliance practices—ideal for regulated markets.
- Excellent support for European go-to-market teams.
Cons:
- May have less coverage in niche industries or smaller global markets.
- Some advanced features may require onboarding for full utilization.
Best For
B2B sales teams targeting EMEA and North America who need reliable, compliant contact data and intent insights to fuel outbound efforts.
Pricing
Cognism offers custom pricing based on company size, territory, data volume, and feature needs. Packages typically scale based on the number of seats and access to premium data, such as intent signals.
Integrations
Cognism integrates with popular CRMs and sales engagement platforms, making it easy to enrich workflows and accelerate pipeline development.
G2
G2 is widely known as the world’s largest B2B software and services review platform, but it also offers powerful intent data solutions based on buyer behavior from over 90 million annual users. Companies use G2 Buyer Intent to identify which businesses are actively researching their solutions or competitors.
Key Features
- Buyer Intent Signals: Tracks visits to your G2 profile, category pages, and competitor comparison to bring in-market accounts to the surface.
- Lead Generation: Find companies evaluating your product but not yet in your pipeline.
- Intent-Based Triggers: Receive alerts when buyers show intent, such as checking prices, viewing your alternatives page, or comparing suppliers.
- G2 Track & Content: Unite account activity across reviews, blog content, and product alternatives.
- ABM Support: Personalize outreach by intent activity and message with behavioral data.
Pros and Cons
Pros:
- Captures high-fidelity, high-intent behavior directly from product researchers.
- Easy to use and integrate with ABM and CRM systems.
- Ideal for competitive monitoring and sales prioritization.
Cons:
- Intent signals are limited to activity within the G2 ecosystem.
- Not suited for companies that aren’t actively listed or engaged on G2.
Best For
B2B SaaS and software vendors that want to engage with prospects actively researching on G2, especially helpful for sales teams looking to prioritize warm leads and marketing teams running ABM campaigns.
Pricing
G2 Buyer Intent is offered as an add-on to G2’s profile and marketing solutions, with custom pricing based on company size and intent volume. Bundles are available for review management, content syndication, and lead gen.
Integrations
G2 integrates with major sales and marketing platforms, allowing intent signals to flow directly into your workflows for smarter targeting.
Lead Forensics
Lead Forensics specializes in turning anonymous website visitors into actionable leads by identifying the companies behind your web traffic in real time. Instead of waiting for visitors to fill out a form, Lead Forensics reveals which businesses are browsing your site, what pages they viewed, and how long they stayed.
Key Features
- Real-Time Visitor Identification: Unmasks anonymous website visitors and provides company names, locations, and behavior insights.
- Contact Data Access: Includes verified contact details for key decision-makers at visiting companies.
- Lead Scoring & Filtering: Segment traffic by industry, location, visit behavior, or custom rules.
- Dashboard & Alerts: Real-time activity dashboards and automated alerts for hot prospects.
- Integrations with CRMs & Automation Tools: Seamlessly route leads to sales and marketing systems.
Pros and Cons
Pros:
- Instantly reveals sales opportunities from inbound traffic without relying on form fills.
- Has a highly visual, intuitive interface for monitoring and acting on website engagement.
- Valuable for companies with strong organic or paid traffic strategies.
Cons:
- Focused solely on first-party intent (your own website); lacks broader market visibility.
- No individual-level behavioral tracking—data is primarily company-focused.
Best For
Sales and marketing teams that want to convert more of their website visitors into leads, especially for B2B companies investing heavily in SEO, ads, or content marketing.
Pricing
Lead Forensics offers two core plans tailored to different business needs:
- Essential – Designed to give you access to real-time visitor identification and essential insights for uncovering anonymous website traffic. Perfect for businesses that want to proactively generate leads from their existing web presence.
- Automate – Includes everything in Essential, plus advanced marketing automation features such as customizable workflows, campaign tracking, behavioral segmentation, and automated lead nurturing.
Both plans are priced separately based on your website traffic, user numbers, and the extent of features required. Lead Forensics also offers a free trial and guided demo to allow you to decide on the ideal plan for your goals.
Integrations
Lead Forensics is natively integrated with well-known CRMs and marketing tools, such as Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, Pipedrive, and Google Analytics, to simplify follow-ups and automate workflows from web lead to pipeline.
Intentsify
Intentsify is a leading B2B intent data platform that leverages AI and a diverse set of data sources to provide precise buyer intelligence. Its solutions help organizations accelerate pipeline growth and reduce customer acquisition costs by delivering actionable insights on target accounts and buying groups.
Key Features
- Dynamic Signal Targeting™: Combines topic-level, contextual, and job-function-specific intent signals to deliver precise targeting.
- Proprietary Intent Models: Built to distinguish genuine purchase behavior from general research or noise.
- Buying Group Identification: Detects entire buying committees across departments and geographies.
- Intent Activation Tools: Supports programmatic advertising, content syndication, and ABM campaigns.
- Multi-Source Signal Engine: Aggregates intent signals from a network of publishers and behavioral data points.
Pros and Cons
Pros:
- High precision of intent signals based on layered data and context.
- Excellent for complex buying cycles and multi-stakeholder sales processes.
- Scalable for both enterprise and mid-market teams utilizing Account-Based Marketing (ABM).
Cons:
- May require strategic onboarding to fully utilize advanced features.
- Customization and pricing are geared more toward enterprise-level buyers.
Best For
B2B organizations that need deeply contextual, job-function-specific intent data to support multi-touch sales cycles, ABM efforts, and highly targeted campaigns.
Pricing
Intentsify offers custom pricing based on data volume, activation channels, and signal configurations. Plans are tailored to meet your campaign needs, target industries, and team size. A personalized demo is required to receive pricing details.
Integrations
Intentsify integrates with a wide range of sales and marketing platforms, ensuring intent data can be easily activated and measured across your tech stack.
N.Rich
N.Rich is a B2B intent data and advertising platform designed to power full-funnel Account-Based Marketing (ABM) with precision. It combines proprietary intent data with programmatic advertising, campaign analytics, and CRM integrations to help businesses identify, engage, and convert high-value accounts.
Key Features
- Proprietary Intent Data: Tracks engagement across 20,000+ high-quality publisher sites to detect intent signals from B2B decision-makers.
- Dynamic ICP Builder: Customize and update your Ideal Customer Profile based on real-time performance.
- Ad Campaign Management: Run highly targeted ads through N.Rich’s platform without third-party DSPs.
- Attribution & Analytics: Full-funnel reporting from first impression to closed deal, including pipeline influence.
- Buyer Journey Insights: Visualize how target accounts progress across awareness, engagement, and conversion stages.
Pros and Cons
Pros:
- Combines intent data with advertising and analytics in one tool.
- Transparent reporting helps prove ROI across ABM programs.
- Strong focus on EU data sources and privacy compliance.
Cons:
- Not as widely adopted as larger platforms, smaller community and ecosystem.
- May require onboarding to fully utilize campaign orchestration features.
Best For
B2B marketing and revenue teams, seeking a unified platform for ABM, intent data activation, and programmatic advertising with built-in campaign attribution.
Pricing
N.Rich offers three pricing tiers:
- Lite – Starts at €9,750/year plus a one-time onboarding fee of €1,050.
- Growth – From €23,800/year with expanded data and campaign capabilities.
- Enterprise – Custom pricing with access to advanced integrations, global support, and volume-based buying.
All plans include intent data, ad campaigns, ICP segmentation, and analytics.
Integrations
N.Rich integrates with leading CRM and marketing tools, allowing seamless activation of ABM campaigns and synchronization of buyer journey data.
How to Choose the Right B2B Intent Data Provider
With numerous providers in the market, it’s challenging to determine which B2B intent data vendor is the best fit for your business. However, the truth is that the best provider for you depends on your goals, resources, and sales motion, not necessarily meaning that the B2B data provider has the largest database with the most features.
Here are some criteria you can consider before choosing the right intent data provider:
- Data Coverage:
Start by asking: Will this provider give me insight into the right accounts?
Make sure the provider offers coverage in your specific industry, region, or buyer persona segment. For example, if your target market is Europe, you’ll want GDPR-compliant data from European sources.
- Quality & Relevance:
Intent data is only valuable if it’s accurate and actionable. Look for providers that:
- Filter out low-quality or vague signals.
- Offer topic-level, keyword-based, or buyer-stage intent scoring.
- Give insights into why a company is showing interest.
You can start with a free trial to see if they are offering real-world, accurate data.
- Integration with Your Stack
The best intent data is the kind that flows directly into the existing tools or system your team uses.
Before choosing, check if the provider integrates with:
- Your CRM
- Your marketing automation platform
- Sales engagement tools
- Advertising or ABM platforms
Seamless integrations will save your team time and make sure the data isn’t lost in the transferring process.
- Use Case Alignment
The more specific you are about your goals, the easier it becomes to evaluate which provider can actually solve your problems.
Review the different areas to find the right one for your B2B business:
- Some platforms are built for outbound sales acceleration, while others excel in fueling ABM or optimizing digital campaigns.
- If you’re focused on identifying new accounts to target, you’ll want intent data with robust lead discovery and contact insights.
- If you need deeper insights into buyer journeys, prioritize platforms with buying stage models and multitouch engagement tracking.
Clarity on your use case turns a long vendor list into a short shortlist and saves the extra time.
- Pricing & Scalability
Look closely at how their pricing works, consider that B2B intent data is an investment, so view both cost and value.
Try to see if their pricing:
- Is scaled based on usage, seats, or integrations?
- Have flexible packages for your needs?
- Can grow with your business?
More expensive doesn’t always mean better, especially if you’re not using all the features they are providing.
As a B2B data buyer, your goal isn’t just to collect more signals.
Your goal is to invest in data that your team can actually use. Choose a provider that not only detects buying intent but also fits seamlessly into your workflow, supports your marketing strategy, and aligns with your budget.
AI Ark As Your B2B Intent Data Provider
Whether you’re building targeted campaigns, enriching inbound leads, or identifying new revenue opportunities, AI Ark gives you the data advantage.
Unlike providers who lock features behind high-tier pricing, we make insights accessible, whether you’re a lean startup or a scaling sales team.
Ready to make your B2B intent data smarter?
Book a demo today to start your journey!
