Understory is a full-service “allbound” GTM growth partner for B2B SaaS companies, founded by Alex Fine and Ali Yildirim. The agency bridges the gap between sales and marketing to create unified, multi-channel growth systems. They build and manage complex, segmented, trigger-based outbound campaigns and blend them with paid media across LinkedIn, Google, and Reddit.

What sets Understory apart is their status as one of the top Clay Enterprise Partners globally, they actually run paid media campaigns for Clay itself. They treat Clay as a central hub to enrich outbound and paid media campaigns, create bespoke sales triggers, build automations from website traffic, and sync paid media with outbound efforts.

Naufal Nugroho (Head of GTM) transitioned from Account Executive to GTM Engineer, built his own cold email and Clay agency to six figures, then merged it into Understory. He has generated over $4 million in pipeline across 20 clients. Alex Fine scaled Understory from $6K to multiple hundreds of thousands in monthly revenue after going full-time in October 2023. The team of 20+ has worked with high-profile clients including Clay, Retention.com/RB2B, Nylas, Wiza, and others.