Understory
United States
Expertise
- Clay Workflows & Implementations
- Cold Email Outreach at Scale
- Hyper-Personalized Outbound Campaigns
- LinkedIn Advertising & Social Outbound
- Google & Reddit Paid Media
- Trigger-Based Campaign Automation
- Data Enrichment & CRM Hygiene
- Multi-Channel Allbound GTM Systems
- Deliverability & Domain Health Management
- AI-Powered Personalization
ICPs
- B2B SaaS companies
- Technology/Software companies
- Growth-stage startups scaling outbound
Target Industries
- B2B SaaS
- Technology
- Software
Understory is a full-service “allbound” GTM growth partner for B2B SaaS companies, founded by Alex Fine and Ali Yildirim. The agency bridges the gap between sales and marketing to create unified, multi-channel growth systems. They build and manage complex, segmented, trigger-based outbound campaigns and blend them with paid media across LinkedIn, Google, and Reddit.
What sets Understory apart is their status as one of the top Clay Enterprise Partners globally, they actually run paid media campaigns for Clay itself. They treat Clay as a central hub to enrich outbound and paid media campaigns, create bespoke sales triggers, build automations from website traffic, and sync paid media with outbound efforts.
Naufal Nugroho (Head of GTM) transitioned from Account Executive to GTM Engineer, built his own cold email and Clay agency to six figures, then merged it into Understory. He has generated over $4 million in pipeline across 20 clients. Alex Fine scaled Understory from $6K to multiple hundreds of thousands in monthly revenue after going full-time in October 2023. The team of 20+ has worked with high-profile clients including Clay, Retention.com/RB2B, Nylas, Wiza, and others.
Alex Fine
Co-Founder @ Understory
“AI Ark has become a key part of our tech stack, effectively replacing Apollo. We’re confident bounce rates stay under 1% without any separate validation step. And exporting 100k leads is effortless, fast, stable, and reliable, so we can scale outreach without worrying about data quality.”
Case Studies
Talkadot
Understory helped Talkadot build and scale their outbound system by locating potential users, dialing in messaging, and automating the entire outreach process.
Avo
Understory partnered with Avo to build their paid media engine from scratch using a $50 gift card incentive, revamped graphics, and persona-specific messaging.
Remofirst
Understory partnered with Remofirst to revamp paid search during the holiday season, making strategic adjustments and understanding their unique market dynamics.
