Expertise
✦ Clay Workflows & Table Building
✦ GTM Engineering & Systems Design
✦ Outbound Campaign Automation
✦ Cold Email Sequencing & Deliverability
✦ CRM Enrichment & Data Architecture
✦ LinkedIn Automation
✦ AI-Powered Outbound Systems
✦ Lead Sourcing & List Building
✦ Trigger-Based Campaigns
✦ RevOps Analytics
✦ Technical Email Deliverability
✦ HTTP API (Custom Integrations)
✦ Strategy Consulting
ICPs
✦ Early-stage startups (Seed to Series A)
✦ B2B companies (industry agnostic)
✦ SaaS companies
✦ Design or development agencies
✦ Growth or RevOps agencies
✦ Recruiting firms
✦ Fintech companies
✦ VC & Growth Equity (sourcing)
Target Industries
✦ B2B Tech
✦ SaaS
✦ Fintech Agencies
✦ Recruiting
Lead Assassin is the first official Clay Agency based in the Philippines, building high-converting outbound systems for GTM teams using Clay and AI. Founded by Ericson Dalusong, the agency has grown to a team of 27 people and crossed $2.4M ARR with 30%+ month-over-month growth.
Over six years, Ericson has helped businesses scale by leveraging tech-driven pipeline generation and GTM automation. He has sent millions of cold emails and generated over 5,000 B2B sales opportunities using advanced GTM strategies. The agency has successfully implemented systems for 80+ clients, generating more than $1M in pipeline.
Lead Assassin leads the GTM movement in the Philippines, hosting Clay Club Manila the first-ever GTM event in the city and building a community of 300+ Clay builders and GTM engineers across the country. They host GTM-focused events every quarter to share use cases, tools, and playbooks.
“AI Ark’s data accuracy has made lead generation far more effective for us. The quality boost saves us a ton of time we used to spend fixing or rechecking records, and it’s clearly improved outreach performance. We’re reaching the right people faster, with cleaner data and better results.”
Ericson Dalusong
Founder & GTM @ Lead Assassin
Textgrid: $308K Pipeline in 4 Months
Lead Assassin helped Textgrid generate $308K pipeline in 4 months by introducing Clay-powered campaigns targeting influencers and GoHighLevel users after hitting zero leads.
Fraudio: Monthly Meetings Grew from 2 to 15
Lead Assassin helped Fraudio grow monthly meetings from 2 to 15 by building a Clay-powered GTM engine that automated their manual outbound process.
$500K+ Pipeline, $93K Closed Deal in 3 Months
Lead Assassin helped PeoplesHR generate $500K+ pipeline and $93K closed deal in 3 months by automating their Philippine market expansion using Clay and other tools.