Author name: Arezoo Moghadam

Conducting B2B market research is like foraging mushrooms—you need to know exactly what you’re hunting for. One wrong pick, and […]

Sticking to old strategies won’t help you to stay ahead of the game, especially if you are a B2B business.

Have you ever faced customers who are interested in your products but are not making an effort to purchase them?

Have you ever been on the lookout for a smart strategy to turn your business data into solid decisions? B2B

It’s 2025 and getting ahead of your competitors means running an accurate marketing campaign. Where to start? By implementing data-driven

Are you looking to empower your business with data?  Or maybe you want to understand your target audience better? Then

Today, data is everywhere. But how can you stand out if everyone in your industry has the same data? This

Are you aware that inaccurate data costs sales representatives 60 minutes daily due to bad data quality? It’s challenging enough

Targeting those interested or have expressed interest in your services is more effective than targeting a broad audience of all

For B2B companies, data can make or break their business. Data can open up new opportunities and promote strategic decision-making.

Artificial intelligence (AI) will no longer be just a catchphrase but a powerful transformative force in the business world by